Google and Actifio

Actifio is acquired by Google Cloud Business Unit

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Actifio is acquired by the Google Cloud business unit. This would be a strategic move by the Google Cloud and will help in Business continuity and Backup solution which is a top priority for enterprise IT organizations.

In a tweet, They said, ” We’re excited to announce we’ve entered into an agreement to acquire backup and DR provider @Actifio to help enterprises protect workloads on-premises and in the cloud.”

Source: Tweeter

Actifio is a leader in backup and disaster recovery (DR)—offering customers the opportunity to protect virtual copies of data in their native format, manage these copies throughout their entire lifecycle, and use these copies for scenarios like development and test.

This planned acquisition further demonstrates Google Cloud’s commitment to helping enterprises protect workloads on-premises and in the cloud. As organizations across industries sharpen their disaster preparedness strategies and infrastructure resiliency, Actifio’s business continuity solutions will help Google Cloud customers prevent data loss and downtime due to external threats, network failures, human errors and other disruptions.

“We’re excited to join Google Cloud and build on the success we’ve had as partners over the past four years,” said Ash Ashutosh, CEO at Actifio. “Backup and recovery are essential to enterprise cloud adoption and, together with Google Cloud, we are well-positioned to serve the needs of data-driven customers across industries.“

Actifio will help customers in many areas such as:

  • Increase business availability by simplifying and accelerating backup and DR at scale, across cloud-native, and hybrid environments. 
  • Automatically back up and protect a variety of workloads, including enterprise databases like SAP HANA, Oracle, Microsoft SQL Server, PostgreSQL, and MySQL, as well as virtual machines (VMs) in VMware, Hyper-V, physical servers, and Google Compute Engine.
  • Bring significant efficiencies to data storage, transfer, and recovery. 
  • Accelerate application development and reduce DevOps cycles with test data management tools.

“The market for backup and DR services is large and growing, as enterprise customers focus more attention on protecting the value of their data as they accelerate their digital transformations,” said Matt Eastwood, Senior Vice President of Infrastructure Research at IDC. “We think it is a positive move for Google Cloud to increase their focus in this area.”

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